Although relatively new in many digital companies, the existence of a UI/UX team is vital to ensuring our products offer an intuitive, smooth user experience. While UX refers to the user experience design, UI focuses on the user interface. However, both are crucial to our work and our team responsible for UI/UX always work together to ensure the best result for our clients. Our design process follows a clear multiple-step research, during which we try to understand as much as possible about how our clients will use the product or online platform, and how their clients will interact with the platform. We believe that only by understanding the end-user, their needs and attitudes, we will be able to design a product that truly meets their needs, from functionality to usability and design intuitiveness and responsiveness.